IKEA has been the leading provider of strong, durable, and innovative appliances, furniture, and home products over the years. As its popularity grows, the prestigious Swedish company continues to infiltrate the international markets like America, Europe, and Asia where it has already established its headquarters.
Despite their massive growth and influence, IKEA is always bringing forward new ideas and lifestyle concepts to captivate the masses. Just recently, it announced an exciting project to help customers recreate some of the iconic living rooms from their favorite TV Shows.
Whether you like Friends, Stranger Things, or The Simpsons, you can now have the chance to turn your home into a Hollywood set with IKEA’s new “Real Life Series.”
The New Campaign
According to Publicis CCO, Eduardo Marques, it took them months to recreate sets from some of the most iconic TV shows that fans have grown to love such as Friends and Stranger Things. They filtered out the company’s entire catalog with thousands of items to determine the best products to launch IKEA’s real-life series campaign.
While the search certainly took some time, Marques was surprised when the team discovered they could really find anything in IKEA. The CCO said they always find three options from IKEA’s products whenever they have an object they want to replace.
The Results
Moving forward to IKEA and Publicis’ end products, the company’s Knislinge sofa now serves as The Simpsons main couch. Meanwhile, you can reminisce the joyful moments from Friends once again with IKEA’s Lack coffee table that looks just like the one from Monica’s living room!
If you love books, you can now build a magnificent bookshelf of your own using Billy’s bookcases from Stranger Things. IKEA has already created a dedicated online catalog with a compilation of every item they used to recreate these iconic sets.
The customers can browse their website and purchase things they want to use in styling and recreating these iconic rooms.
The Event
IKEA reveals they aim to target the Middle East market with their ad campaign. They will hold a live event to launch their new franchise in the Middle East.
Fans are already excited to take a trip down memory lane with these iconic rooms that are sure to evoke a sense of nostalgia for all TV show fanatics.
A Collaborative Effort
IKEA UAE’s managing director Vinod Jayan thanked Publicis and Marques’ team for helping the company create such a special project for their customers. Their collaboration was more than fruitful in terms of boosting the company’s sales and creating a buzz worldwide.
He’s also proud that the project represents IKEA’s vision in bringing everyone together and making ideas come to life.
While IKEA says they have no definite plans to release the “Real Life Series” in the United States and Canada yet, the company assured that they’ll offer the services in North America soon. Once the event in the Middle East becomes a phenomenal hit, they’ll start expanding the series worldwide.
